Textile website redesign yields 189% increase in search for fabrics

Founded in 1988, Pallas Textiles, Inc. fuses the art of weaving with today's modern techniques and fibers into sophisticated, stylish and timeless upholsteries, panel fabrics and privacy curtains. Located in Green Bay, Wisconsin, Pallas Textiles operates as a subsidiary of KI, Inc. Their primary focus is in the corporate, healthcare, higher education, and hospitality markets.

Challenge

Pallas Textiles asked to be the best textile website on the web. Some of their critical content was built in Flash, making it inaccessible to users of iOS devices. For users with access to the site's full features, the website offers nearly any information they might need. However, in some cases, information is needlessly segregated across pages and in other cases, important technical specs are buried inside a PDF, making it difficult for reps to easily access. Their current system logic leaves many users with the impression that nothing is ever available. To help Pallas Textiles achieve their goal of being the best textile website, we knew they needed to build a website accessible to all users, regardless of device type, and create something that would help users feel and understand the fabric before buying it.

Solution

  • Ektron to Episerver migration
  • Technical Architecture and implementation of the platform 
  • Content migration planning and training 
  • Performance optimization and hosting readiness planning 
  • The ability to scale into commerce and cloud capabilities 
  • Website redesign 
  • Architecture restructure based on UX research findings 
  • An online board page where designers can save swatches and images, order fabric samples and create and share boards 
  • A custom search platform with filtering abilities for the Sales Team