Founded in 1988, Pallas Textiles, Inc. fuses the art of weaving with today's modern techniques and fibers into sophisticated, stylish and timeless upholsteries, panel fabrics and privacy curtains. Located in Green Bay, Wisconsin, Pallas Textiles operates as a subsidiary of KI, Inc. Their primary focus is in the corporate, healthcare, higher education, and hospitality markets.
Pallas Textiles asked to be the best textile website on the web. Some of their critical content was built in Flash, making it inaccessible to users of iOS devices. For users with access to the site's full features, the website offers nearly any information they might need. However, in some cases, information is needlessly segregated across pages and in other cases, important technical specs are buried inside a PDF, making it difficult for reps to easily access. Their current system logic leaves many users with the impression that nothing is ever available. To help Pallas Textiles achieve their goal of being the best textile website, we knew they needed to build a website accessible to all users, regardless of device type, and create something that would help users feel and understand the fabric before buying it.
- Ektron to Episerver migration
- Technical Architecture and implementation of the platform
- Content migration planning and training
- Performance optimization and hosting readiness planning
- The ability to scale into commerce and cloud capabilities
- Website redesign
- Architecture restructure based on UX research findings
- An online board page where designers can save swatches and images, order fabric samples and create and share boards
- A custom search platform with filtering abilities for the Sales Team
Increase in Search for Fabrics
Increase in Avg. Time on Page
Decrease in Avg. Page Download Time
What We Did
The Pallas Textiles site primarily serves architects and interior designers who come to the site to browse textiles. They seek visual inspiration, technical specifications, and samples for their client projects. The website is also used heavily by both the Pallas service team and independent sales representatives, using it as a resource for collecting information and samples on behalf of their clientele.
As part of our contextual inquiries portion of our UX methodology, we asked questions about how designers used the fabrics in their real work settings. These questions helped us understand when and where in their process designers would consider fabrics and what information they need to be successful. We also observed how designers found fabric specs and communicated those findings with their clients.
To address designer needs, we created an online board page where designers could save swatches and images, order fabric samples, and create and share boards for various projects. We made sure that fabric swatches were large enough where texture was immediately visible—no more “click to enlarge.” We also focused on making the website search more promient for when designers know exactly what they are looking for.
We discovered that some of the fabric’s most important technical specs were buried inside a PDF which made it difficult for sales teams and independent sales personnel to access. In addition, the website logic left many users with the impression that fabric samples were never available, even if that wasn’t the case.
For sales teams, we knew that search was critical to helping them generate leads and sell more products. We integrated Vulcan and Elastic Search to create a search platform where efficiency was prioritized over functionality. We also added filtering abilities through a much needed “Browse Textiles” feature.
Additionally, we reorganized the website architecture based on our usability research findings. Through using our UX methodology of paper prototyping, we simulated how users would use the new Pallas Textile website. Through this method, we observed the user’s ability to find fabric information and how users assumed certain functionality to work.
Pallas also required a variety of integrations with Episerver. These integrations include:
- Widen DAM: Cloud-based digital asset management solution.
- BPCS: An ERP that manages product data and processes orders.
- Vulcan Elastic Search: Manages search data for the website.
- Big Picture Machine: A tool that handles product picture renderings and fabrics overlays in real time.
- Concurra: Website Optimization tool for analytics, heat mapping, split testing and goal tracking.
- 2018 Episerver North America Brand and Information Website Award Finalist