Kreuger International launches blog focused on thought leadership

KI is a contract furniture manufacturer who provides innovative furniture and moveable wall system solutions for education, healthcare, government, and corporate markets.

Challenge

In order to build thought leadership in their industry, KI was looking to create a blog on their website, providing them with a place to publish content on a regular basis and emphasize the expertise of their content authors.

Solution

  • Content workshop to guide content development
  • Identify target communities
  • Solidify buyers journey
  • Blog platform development through HubSpot