Sheffield Bio-Science, a division of industry leader Kerry Group, has developed a high quality reputation for reliability and excellence in serving the biotech, pharmaceutical and nutrition markets. In order to convey this image to its clients and align the look and feel of the website with that of the parent company, Sheffield sought out WSOL for design and CMS implementation.
Our approach was to fully understand the branding requirements of the parent organization and apply that knowledge to the redesign of the Sheffield brand. Additionally, in order to allow users quick access to the broad line of products and data sheets available on the website, we built a robust, interactive, taxonomy-driven product catalog in which users utilize a drill down interface to find specific products (as shown at left).
The newly redesigned website aligns Sheffield to the Kerry brand closer than ever before. The advanced navigation, smart product finder and vivid imagery all contribute to a professional and well organized website.