Air Pollution Control Company Sees 204% Increase in Leads

Catalytic Products International, Inc. (CPI) is a worldwide leader in the supply of high quality air pollution control systems. Founded in 1969 and armed with a firm background in process chemistry and system mechanics, CPI partners with its customers as a trusted resource in resolving the most complex air pollution and energy conservation problems. Their innovative and cost conscious solutions assist customers in meeting stringent air pollution control mandates while remaining vigilant about their energy consumption.

Challenge

With a complex and highly techincal business, CPI was struggling to build an effective marketing strategy to reach potential clients and grow their online lead generation capabilities. Our challenge was to help CPI increase their online visibility and connect to new prospects with the ultimate goal of increasing leads and sales.

Solution

  • Keyword  optimization to increase search engine visibility
  • Created an "e-learning campaign" to educate prospects about CPI
  • Automated lead nurturing in HubSpot
  • Sales enablement workflows in HubSpot to better engage customers
  • Website user interface enhancements to optimize the conversion process

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