Success Begins with Understanding

If your website isn’t delivering results, our job is to figure out why and build a blueprint for success.

Strategy - Answering the important questions about your website and strategic business goals

Who is using your site? What do your users want and expect? How well are you delivering?  These are the types of questions we try to answer before beginning any kind of engagement.  Our cross-disciplinary team of industry experts have built up project-proven approaches to solve the toughest challenges you’d expect to encounter in the process of redesigning your website. Our toolbox is equipped with methods for prioritizing user needs, overcoming interface challenges, sorting out navigation and content dilemmas, setting and surpassing measurable marketing goals, and invigorating how your brand is presented on the web.    

Our Toolbox


Onsite discovery is an intensive investigation into your website’s purpose and objectives, resulting in a plan for how it can differentiate and scale to meet the evolving needs of your audiences.

  • Stakeholder interviews
  • Content strategy discussions
  • Collaborative design workshops
  • Technical requirements gathering

User Research

User research is the most effective way to understand your audience and to make sure that what you’re investing in maps to what they actually want and need. 

  • User observiation/interviews
  • Website usability testing
  • Paper prototyping
  • Personas and scenarios

Content Strategy

Information Architecture (IA) is the practice of sorting through and organizing content, calls-to-action, and interface elements in a way that makes sense to your users.

  • Card sorting
  • Content inventories/audits
  • Sitemaps/taxonomies
  • Interactive content wireframes
Featured Blog
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WSOL's Nick Melville shares the importance of gathering various requirements in an Agile project.

Do you know your users?

Download this tip sheet and learn how to define your ideal personas for optimal design and marketing decisions.

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