Success Begins with Understanding
If your website isn’t delivering results, our job is to figure out why and build a blueprint for success.
Strategy - Answering the important questions about your website and strategic business goals
Who is using your site? What do your users want and expect? How well are you delivering? These are the types of questions we try to answer before beginning any kind of engagement. Our cross-disciplinary team of industry experts have built up project-proven approaches to solve the toughest challenges you’d expect to encounter in the process of redesigning your website. Our toolbox is equipped with methods for prioritizing user needs, overcoming interface challenges, sorting out navigation and content dilemmas, setting and surpassing measurable marketing goals, and invigorating how your brand is presented on the web.
Onsite discovery is an intensive investigation into your website’s purpose and objectives, resulting in a plan for how it can differentiate and scale to meet the evolving needs of your audiences.
- Stakeholder interviews
- Content strategy discussions
- Collaborative design workshops
- Technical requirements gathering
User research is the most effective way to understand your audience and to make sure that what you’re investing in maps to what they actually want and need.
- User observiation/interviews
- Website usability testing
- Paper prototyping
- Personas and scenarios
Information Architecture (IA) is the practice of sorting through and organizing content, calls-to-action, and interface elements in a way that makes sense to your users.
- Card sorting
- Content inventories/audits
- Interactive content wireframes
WSOL's Kevin Apgar shares the importance of quality control testing and how to prepare for a handoff.