WSOL

Your Ideas, Brilliantly Executed

Empire Southwest CAT

The Challenge

Empire-Cat’s objectives were not only to drive business through the website but also to use it as vehicle to help change the perception of their brand. Although widely known for the distribution and maintenance of ruggedly durable precision machinery, not as many people were aware of their innovations in other areas, such as power systems and renewable energy.

The Solution

WSOL teamed up with Empire-Cat to overhaul their website, giving it a tougher look and a more flexible foundation. In order to help drive business, prominent call to actions were set up, directing their primary target audience (independent owner/operators and general contractors) toward the buying, renting and servicing of equipment. Information about other organization divisions are presented contextually throughout the site, helping to increase awareness of the brand’s other initiatives. A custom geo-map integrates with the CMS to plot out the Empire Southwest distribution territory and the different services available at each location.

This site was built with scalability in mind. Stay tuned as Empire-Cat.com continues to grow with rich interactive features for its users. Visit their site today at: http://www.empire-cat.com.

WebSolutions Technology, Inc.

3817 McCoy Drive, Suite 105

Aurora, IL 60504

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CALL: 630-375-6833

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